Latest News PotatoEurope 2021

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PotatoEurope 2021 scientific symposium program announced

The PotatoEurope organisation proudly announces the program of the scientific symposium that will take place during the opening day of potato trade fair PotatoEurope. An important role is set aside for the keynote speaker, Royal Agrifirm Group CEO Dick Hordijk.

On September 1, the symposium “The potato in a changing world” will take place at the location of Wageningen University & Research (WUR) Field Crops in Lelystad, the Netherlands. This high-quality scientific symposium, with a focus on knowledge intensification, will take place from 13h45 to 16h30 and is organised by Wageningen University & Research (WUR). Pre-registration is required to attend the symposium.

After the PotatoEurope 2021 Innovation Award Ceremony and a welcome speech by moderator Ernst van den Ende, Director Plant Sciences Group at WUR, keynote speaker Dick Hordijk, CEO of Royal Agrifirm Group since 2016, has the floor. Working at Agrifirm, a well-known Dutch agricultural cooperative with a global reach and a clear vision with regards to sustainability, during the symposium Hordijk will shed light on the future position of the potato crop with his keynote speech entitled “A sustainable income for a sustainable change”. As the sustainability of potatoes is inextricably linked to the sustainability of rotations and other crops, his vision from an agricultural business level perspective is relevant for the entire sector’s road to sustainability.

After the keynote speech, the centre of the stage is reserved for WUR experts Chris de Visser, Corné Kempenaar, Marleen Riemens and Raymond Jongschaap, who will share their knowledge and insights with the audience in short presentations of 10 to 15 minutes each. They will discuss “The farm of the future”, “Smart, data-driven potato production in 2040”, “An integrated crop management approach for pest, disease and weed management in potatoes” and “Circular production systems for potato in relation to plant breeding”. In their presentations, these speakers discuss sustainability, the developments that are taking place in this field and the role the potato crop plays.

“With its focus on the potato in a changing world, the scientific symposium will make an important contribution to answering the last question of the PotatoEurope 2021 exhibition theme 'What's New, What's Now, What's the Future'. Anyone who registers for the symposium and attends the various presentations will undoubtedly get an insight into what potato cultivation will look like in the future," says Kuno Jacobs of PotatoEurope organiser DLG Benelux.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. The next edition will be held on September 1 and 2 at the location of Wageningen University & Research (WUR), Field crops in Lelystad, the Netherlands.

For the full program and speaker bios, click here: https://potatoeurope.nl/conference-program/
Arrange your pre-registration here: https://potatoeurope.nl/wur-symposium-registration-form/

Order your ticket in the ticket shop now: https://www.messe-ticket.de/PE/PotatoEurope2021/Shop

08-07-2021

Download the press release


PotatoEurope 2021 scientific symposium program announced

The PotatoEurope organisation proudly announces the program of the scientific symposium that will take place during the opening day of potato trade fair PotatoEurope. An important role is set aside for the keynote speaker, Royal Agrifirm Group CEO Dick Hordijk.

On September 1, the symposium “The potato in a changing world” will take place at the location of Wageningen University & Research (WUR) Field Crops in Lelystad, the Netherlands. This high-quality scientific symposium, with a focus on knowledge intensification, will take place from 13h45 to 16h30 and is organised by Wageningen University & Research (WUR). Pre-registration is required to attend the symposium.

After the PotatoEurope 2021 Innovation Award Ceremony and a welcome speech by moderator Ernst van den Ende, Director Plant Sciences Group at WUR, keynote speaker Dick Hordijk, CEO of Royal Agrifirm Group since 2016, has the floor. Working at Agrifirm, a well-known Dutch agricultural cooperative with a global reach and a clear vision with regards to sustainability, during the symposium Hordijk will shed light on the future position of the potato crop with his keynote speech entitled “A sustainable income for a sustainable change”. As the sustainability of potatoes is inextricably linked to the sustainability of rotations and other crops, his vision from an agricultural business level perspective is relevant for the entire sector’s road to sustainability.

After the keynote speech, the centre of the stage is reserved for WUR experts Chris de Visser, Corné Kempenaar, Marleen Riemens and Raymond Jongschaap, who will share their knowledge and insights with the audience in short presentations of 10 to 15 minutes each. They will discuss “The farm of the future”, “Smart, data-driven potato production in 2040”, “An integrated crop management approach for pest, disease and weed management in potatoes” and “Circular production systems for potato in relation to plant breeding”. In their presentations, these speakers discuss sustainability, the developments that are taking place in this field and the role the potato crop plays.

“With its focus on the potato in a changing world, the scientific symposium will make an important contribution to answering the last question of the PotatoEurope 2021 exhibition theme 'What's New, What's Now, What's the Future'. Anyone who registers for the symposium and attends the various presentations will undoubtedly get an insight into what potato cultivation will look like in the future," says Kuno Jacobs of PotatoEurope organiser DLG Benelux.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. The next edition will be held on September 1 and 2 at the location of Wageningen University & Research (WUR), Field crops in Lelystad, the Netherlands.

For the full program and speaker bios, click here: https://potatoeurope.nl/conference-program/
Arrange your pre-registration here: https://potatoeurope.nl/wur-symposium-registration-form/

Order your ticket in the ticket shop now: https://www.messe-ticket.de/PE/PotatoEurope2021/Shop

8-7-2021

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International ticket sales launched for PotatoEurope 2021

Now that the Dutch government is releasing restrictive measures step by step, the exhibition organisation is pleased to report that currently, all lights are green for PotatoEurope 2021. The ticket shop for the event is now open and ticket sales have started. Behind the scenes, everyone has been working towards this important moment.


Preparations for the potato focused trade fair PotatoEurope, to be held on September 1-2 of this year in the Netherlands, are in full swing. Together with the team of WUR Field Crops in Lelystad, the organisation is continuously making sure that the event location is ready for the first international potato industry event in Europe since the start of the Covid pandemic.

As was the case during previous editions, in addition to facilitating meetings within the entire potato chain, sharing information, knowledge and innovations with the sector is an important goal of PotatoEurope this year. That is why there will again be room for well-known program components, such as the indoor and outdoor exhibition, harvesting demonstrations, demo fields, the Innovation Award and a scientific symposium.

“Exhibitors can present themselves on the exhibition grounds during PotatoEurope, while visitors have the opportunity to get informed about the latest developments and innovations in the potato sector. This year, we also set up a platform for students and companies to get in touch with each other, in the form of the new Talent Scouting program. In addition, we facilitate face-to-face meetings between different companies with the b2b matchmaking event, for which registrations are also open now”, Kuno Jacobs of organizer DLG Benelux looks ahead.

With more than 220 companies that have already booked their stand or spot at the PotatoEurope exhibition grounds, which means some 85 percent of the exhibition area is already filled, Jacobs may speak of a positive run-up to the event. “We have noticed that companies are very eager to meet their business relations and potential customers in person again. PotatoEurope is the ideal platform for this,” he says. The reactions from within the potato sector reflect this positive attitude:

“The Dutch potato cluster is a close-knit international network of companies with expertise in the field of breeding, cultivation, trade, logistics, processing and supply. For the Dutch Potato Organization (NAO), PotatoEurope fulfills a very important role as a meeting place that facilitates innovation and dialogue, and thus contributes to the leading role of the Netherlands with regard to potatoes in the world. The NAO therefore welcomes everyone to visit our stand during PotatoEurope 2021!”
Dick Hylkema, director of the Dutch Potato Organization (NAO)

“We are looking forward to reconnecting face-to-face with the potato sector during PotatoEurope 2021, the first sector event in a long time. For us, PotatoEurope is an important event where most of the key players come together, with whom we can then conveniently exchange knowledge and information. It is also thanks to its solid organisation that this trade fair offers us an excellent opportunity to personally invite our customers to visit us at the exhibition and take a look at our demo fields.”
Glenn Machielsen, Marketing Communication Manager at Bayer CropScience NL
(PotatoEurope 2021 sponsor)


“As we are a wholesale trader in the field of fuels, lubricating oil, propane and installations, many of our customers are farmers. PotatoEurope 2021 offers us an excellent opportunity to physically meet face-to-face with our existing customers again and to establish new connections. Therefore, we are a proud sponsor of PotatoEurope 2021 and we are looking forward to the fair with great confidence!”
Jan Sipke Hulzinga, director of Bol | van Staveren
(PotatoEurope 2021 sponsor)


“CASE IH has been the proud tractor sponsor of PotatoEurope for quite some time, so we are delighted to be able to present our latest innovations live at the upcoming edition of the event in September. We are looking forward to a successful PotatoEurope 2021 with our demonstrations focusing on connectivity, and we wish everyone a warm welcome!”
Marc Devriese, Business Director at Case IH/Steyr Benelux
(PotatoEurope 2021 sponsor)


“We look forward to meeting you during PotatoEurope 2021, and in any case the coffee is always ready for you at our new head office in Waddinxveen!”
Boudewijn van Fraassen, Director Agricultural Packaging at LC Packaging
(PotatoEurope 2021 sponsor)


PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. The next edition will be held on September 1 and 2 at the location of Wageningen University & Research (WUR), Field crops in Lelystad, the Netherlands.

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Would you like to visit international potato event PotatoEurope on 1-2 September?
Order your ticket in the ticket shop now: https://www.messe-ticket.de/PE/PotatoEurope2021/Shop

Do you want to participate in the face-to-face meetings between different companies?
Register for the b2b matchmaking event here: https://potato-europe-2021.b2match.io/home
 

Download the press release 

Download the high resolution picture with the press release

17-06-2021

International ticket sales launched for PotatoEurope 2021

Now that the Dutch government is releasing restrictive measures step by step, the exhibition organisation is pleased to report that currently, all lights are green for PotatoEurope 2021. The ticket shop for the event is now open and ticket sales have started. Behind the scenes, everyone has been working towards this important moment.


Preparations for the potato focused trade fair PotatoEurope, to be held on September 1-2 of this year in the Netherlands, are in full swing. Together with the team of WUR Field Crops in Lelystad, the organisation is continuously making sure that the event location is ready for the first international potato industry event in Europe since the start of the Covid pandemic.


As was the case during previous editions, in addition to facilitating meetings within the entire potato chain, sharing information, knowledge and innovations with the sector is an important goal of PotatoEurope this year. That is why there will again be room for well-known program components, such as the indoor and outdoor exhibition, harvesting demonstrations, demo fields, the Innovation Award and a scientific symposium.

“Exhibitors can present themselves on the exhibition grounds during PotatoEurope, while visitors have the opportunity to get informed about the latest developments and innovations in the potato sector. This year, we also set up a platform for students and companies to get in touch with each other, in the form of the new Talent Scouting program. In addition, we facilitate face-to-face meetings between different companies with the b2b matchmaking event, for which registrations are also open now”, Kuno Jacobs of organizer DLG Benelux looks ahead.



With more than 220 companies that have already booked their stand or spot at the PotatoEurope exhibition grounds, which means some 85 percent of the exhibition area is already filled, Jacobs may speak of a positive run-up to the event. “We have noticed that companies are very eager to meet their business relations and potential customers in person again. PotatoEurope is the ideal platform for this,” he says. The reactions from within the potato sector reflect this positive attitude:


“The Dutch potato cluster is a close-knit international network of companies with expertise in the field of breeding, cultivation, trade, logistics, processing and supply. For the Dutch Potato Organization (NAO), PotatoEurope fulfills a very important role as a meeting place that facilitates innovation and dialogue, and thus contributes to the leading role of the Netherlands with regard to potatoes in the world. The NAO therefore welcomes everyone to visit our stand during PotatoEurope 2021!”
Dick Hylkema, director of the Dutch Potato Organization (NAO)

“We are looking forward to reconnecting face-to-face with the potato sector during PotatoEurope 2021, the first sector event in a long time. For us, PotatoEurope is an important event where most of the key players come together, with whom we can then conveniently exchange knowledge and information. It is also thanks to its solid organisation that this trade fair offers us an excellent opportunity to personally invite our customers to visit us at the exhibition and take a look at our demo fields.”

Glenn Machielsen, Marketing Communication Manager at Bayer CropScience NL
(PotatoEurope 2021 sponsor)

“As we are a wholesale trader in the field of fuels, lubricating oil, propane and installations, many of our customers are farmers. PotatoEurope 2021 offers us an excellent opportunity to physically meet face-to-face with our existing customers again and to establish new connections. Therefore, we are a proud sponsor of PotatoEurope 2021 and we are looking forward to the fair with great confidence!”
Jan Sipke Hulzinga, director of Bol | van Staveren
(PotatoEurope 2021 sponsor)


“CASE IH has been the proud tractor sponsor of PotatoEurope for quite some time, so we are delighted to be able to present our latest innovations live at the upcoming edition of the event in September. We are looking forward to a successful PotatoEurope 2021 with our demonstrations focusing on connectivity, and we wish everyone a warm welcome!”
Marc Devriese, Business Director at Case IH/Steyr Benelux
(PotatoEurope 2021 sponsor)


“We look forward to meeting you during PotatoEurope 2021, and in any case the coffee is always ready for you at our new head office in Waddinxveen!”
Boudewijn van Fraassen, Director Agricultural Packaging at LC Packaging
(PotatoEurope 2021 sponsor)


PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. The next edition will be held on September 1 and 2 at the location of Wageningen University & Research (WUR), Field crops in Lelystad, the Netherlands.

---------------------------------------------------------------------------------------------------------------------

Would you like to visit international potato event PotatoEurope on 1-2 September?
Order your ticket in the ticket shop now: https://www.messe-ticket.de/PE/PotatoEurope2021/Shop

Do you want to participate in the face-to-face meetings between different companies?
Register for the b2b matchmaking event here: https://potato-europe-2021.b2match.io/home


Download the high resolution picture with the press release

17-06-2021

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Local mayor kicks off potato planting season for PotatoEurope 2021


On the third Thursday of April, the first potatoes for the PotatoEurope harvesting demonstrations were planted under ideal weather conditions. By pressing the start button, acting mayor of Noordoostpolder Jan Westmaas sent autonomous implement carrier Robotti on its way to plant the first potato. The remainder of the big task was handled by planting machines of AVR, Dewulf and Grimme, aided by Case IH tractors.

The planting of the potatoes for the harvesting demonstrations is another important step in the preparations for the PotatoEurope event, to be held on September 1-2 at the location of Wageningen University & Research (WUR) Field Crops in Lelystad.

The potatoes of the chosen Aromata variety were planted under supervision of WUR Field Crops Farm Manager Jacob de Jong. The potatoes of this variety from potato breeding and trading company Schaap Holland are 35-50 millimeters in size and have been planted with a spacing of 28 centimeters. They are being grown on two plots with a total surface of 25 hectares at the event location of PotatoEurope 2021 in Lelystad, where the trade fair and a considerable number of demonstrations will take place on September 1-2. ‘The fieldwork, and thereby an essential part of the preparations for the upcoming edition of PotatoEurope in Lelystad, is proceeding according to plan. What helps is the good soil structure thanks to the frosts of last winter’, De Jong evaluates.

It is the first time that potatoes have been planted with the Agrointelli Robotti, an autonomous implement carrier that can independently perform various agricultural tasks. The robot was responsible for pulling the Miedema CP 42 potato planter, a multipurpose 4-row cup planter. This first-of moment suits within the framework of the Robotisation project, a cooperation between WUR, Agrointelli and Dewulf, for which a part of the PotatoEurope demonstration plot has been reserved.

After the Robotti had initiated the start of the first planting work on the potato demonstration fields, the task was taken over by 4-row planters Ceres 440 from AVR, Miedema Structural 4000 from Dewulf and Grimme’s GB439. The planters were pulled by two showpieces of sponsor Case IH: Maxxum CVX 145 and Puma CVX 175.

‘With planting the potatoes for PotatoEurope 2021, things are becoming more concrete. We are very proud of this absolute first, planting potatoes aided by a Robotti robot for the very first time. During PotatoEurope 2021 in September, the Robotti will also harvest these potatoes. Besides, today it became clear once again that we have set up a great cooperation with all parties involved, among whom manufacturers such as AVR, CASE IH, Dewulf and Grimme, WUR, Schaap Holland and of course the members of the press who were present. This is a great base for the further composition of PotatoEurope 2021’, Kuno Jacobs of organiser DLG Benelux summarized the day filled with potato planting.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and about 16.000 visitors.

Download the press release 

Download pictures (higher resolution pictures available on request)
Download technical specifications of the planting machines

16-04-2021

Local mayor kicks off potato planting season for PotatoEurope 2021

On the third Thursday of April, the first potatoes for the PotatoEurope harvesting demonstrations were planted under ideal weather conditions. By pressing the start button, acting mayor of Noordoostpolder Jan Westmaas sent autonomous implement carrier Robotti on its way to plant the first potato. The remainder of the big task was handled by planting machines of AVR, Dewulf and Grimme, aided by Case IH tractors.

The planting of the potatoes for the harvesting demonstrations is another important step in the preparations for the PotatoEurope event, to be held on September 1-2 at the location of Wageningen University & Research (WUR) Field Crops in Lelystad.

The potatoes of the chosen Aromata variety were planted under supervision of WUR Field Crops Farm Manager Jacob de Jong. The potatoes of this variety from potato breeding and trading company Schaap Holland are 35-50 millimeters in size and have been planted with a spacing of 28 centimeters. They are being grown on two plots with a total surface of 25 hectares at the event location of PotatoEurope 2021 in Lelystad, where the trade fair and a considerable number of demonstrations will take place on September 1-2. ‘The fieldwork, and thereby an essential part of the preparations for the upcoming edition of PotatoEurope in Lelystad, is proceeding according to plan. What helps is the good soil structure thanks to the frosts of last winter’, De Jong evaluates.

It is the first time that potatoes have been planted with the Agrointelli Robotti, an autonomous implement carrier that can independently perform various agricultural tasks. The robot was responsible for pulling the Miedema CP 42 potato planter, a multipurpose 4-row cup planter. This first-of moment suits within the framework of the Robotisation project, a cooperation between WUR, Agrointelli and Dewulf, for which a part of the PotatoEurope demonstration plot has been reserved.

After the Robotti had initiated the start of the first planting work on the potato demonstration fields, the task was taken over by 4-row planters Ceres 440 from AVR, Miedema Structural 4000 from Dewulf and Grimme’s GB439. The planters were pulled by two showpieces of sponsor Case IH: Maxxum CVX 145 and Puma CVX 175.

‘With planting the potatoes for PotatoEurope 2021, things are becoming more concrete. We are very proud of this absolute first, planting potatoes aided by a Robotti robot for the very first time. During PotatoEurope 2021 in September, the Robotti will also harvest these potatoes. Besides, today it became clear once again that we have set up a great cooperation with all parties involved, among whom manufacturers such as AVR, CASE IH, Dewulf and Grimme, WUR, Schaap Holland and of course the members of the press who were present. This is a great base for the further composition of PotatoEurope 2021’, Kuno Jacobs of organiser DLG Benelux summarized the day filled with potato planting.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and about 16.000 visitors.


Download pictures (higher resolution pictures available on request)
Download technical specifications of the planting machines

16-04-2021

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Preparations for PotatoEurope trial fields in Lelystad have started 

This week the PotatoEurope organisation has started preparing the potato trial fields at the event location near the central Dutch city of Lelystad. At the beginning of September this year, the potato industry exhibition will offer its visitors a look into the future of the potato sector. The fourteen eminent trial fields will thereby create a fascinating source of insight and information regarding current affairs.

 

As spring has started in the Netherlands, the potato growing season is about to start and pre-planting operations are in full swing. At the center of the PotatoEurope event location in Lelystad, fourteen potato trial fields are being prepared. Here, various prominent companies from the sector will present existing products and introduce innovations that can make a (sustainable) contribution before, during and after cultivation.

 

The trial fields are being mapped out under supervision of coordinator and manager of the research section Pierre Bakker of Wageningen University & Research (WUR) Open Crops in Lelystad. ‘We are currently setting up fourteen diverse trial fields for PotatoEurope 2021 under good field conditions. This will contribute to presentations that, in September, will give visitors an interesting insight into developments in the sector’, Bakker says, while being fully engaged in the field preparations.

 

The implementation of the potato demonstrations will also be addressed soon and will focus on current themes and issues in potato cultivation. BASF Nederland B.V., Bayer, Belchim, Certis Europe, FMC, Kreglinger Europe NV and UPL for example will show the latest developments in crop protection. Seed potato companies Agrico, HZPC, Schaap Holland and STET will participate with variety demonstration fields. Developer and manufacturer of crop protection solutions Nufarm will demonstrate one of their novelties: electric weed control. Vandinter Semo, a breeding company that develops trap and catch crops that are classified as green manure crops, in its own trial field will focus on green manure crops that can control nematodes. On the trial field of Horizon Flevoland, a regional development agency and a PotatoEurope partner, special attention is given to their projects for innovations in the agricultural sector, such as robust potato varieties.

 

Thanks to the diverse line-up of the trial fields, visitors can directly see the varieties, techniques and innovations presented at PotatoEurope being put into practice. This gives them a clear image of what they can actually do with these practices in their own daily operations. The products and innovations of the companies represented on the trial fields will not just provide visitors with the opportunity to renew their current business practices, but also offer information about a sustainable future for the full potato chain. This makes them match perfectly with the event theme of PotatoEurope 2021: “What’s Now, What’s New and What’s the Future”. With this theme, the organisation aims to provide visitors with insight into current developments in the potato industry as well as a look at the future of the sector.

 

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

 
Download the press release
25-03-2021


Photo: ‘We are currently setting up fourteen diverse trial fields for PotatoEurope 2021 under good field conditions’, tells Pierre Bakker of Wageningen University & Research (WUR) Open Crops in Lelystad on the field where PotatoEurope 21 will take place in The Netherlands.


Preparations for PotatoEurope trial fields in Lelystad have started

This week the PotatoEurope organisation has started preparing the potato trial fields at the event location near the central Dutch city of Lelystad. At the beginning of September this year, the potato industry exhibition will offer its visitors a look into the future of the potato sector. The fourteen eminent trial fields will thereby create a fascinating source of insight and information regarding current affairs.

 

As spring has started in the Netherlands, the potato growing season is about to start and pre-planting operations are in full swing. At the center of the PotatoEurope event location in Lelystad, fourteen potato trial fields are being prepared. Here, various prominent companies from the sector will present existing products and introduce innovations that can make a (sustainable) contribution before, during and after cultivation.

 

The trial fields are being mapped out under supervision of coordinator and manager of the research section Pierre Bakker of Wageningen University & Research (WUR) Open Crops in Lelystad. ‘We are currently setting up fourteen diverse trial fields for PotatoEurope 2021 under good field conditions. This will contribute to presentations that, in September, will give visitors an interesting insight into developments in the sector’, Bakker says, while being fully engaged in the field preparations.

 

The implementation of the potato demonstrations will also be addressed soon and will focus on current themes and issues in potato cultivation. BASF Nederland B.V., Bayer, Belchim, Certis Europe, FMC, Kreglinger Europe NV and UPL for example will show the latest developments in crop protection. Seed potato companies Agrico, HZPC, Schaap Holland and STET will participate with variety demonstration fields. Developer and manufacturer of crop protection solutions Nufarm will demonstrate one of their novelties: electric weed control. Vandinter Semo, a breeding company that develops trap and catch crops that are classified as green manure crops, in its own trial field will focus on green manure crops that can control nematodes. On the trial field of Horizon Flevoland, a regional development agency and a PotatoEurope partner, special attention is given to their projects for innovations in the agricultural sector, such as robust potato varieties.

 

Thanks to the diverse line-up of the trial fields, visitors can directly see the varieties, techniques and innovations presented at PotatoEurope being put into practice. This gives them a clear image of what they can actually do with these practices in their own daily operations. The products and innovations of the companies represented on the trial fields will not just provide visitors with the opportunity to renew their current business practices, but also offer information about a sustainable future for the full potato chain. This makes them match perfectly with the event theme of PotatoEurope 2021: “What’s Now, What’s New and What’s the Future”. With this theme, the organisation aims to provide visitors with insight into current developments in the potato industry as well as a look at the future of the sector.

 

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.


25-03-2021


Photo: ‘We are currently setting up fourteen diverse trial fields for PotatoEurope 2021 under good field conditions’, tells Pierre Bakker of Wageningen University & Research (WUR) Open Crops in Lelystad on the field where PotatoEurope 21 will take place in The Netherlands.

Comprehensive theme ensures great exhibitor demand for PotatoEurope trade exhibition!

With the event theme “What’s Now, What’s New and What’s the Future”, PotatoEurope 2021 promises to provide insight into current developments in the potato industry as well as a look at the future of the sector. The large interest of not just recurring but also new participants, to book a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates strongly with the industry.

As preparations are in full swing, organiser DLG lifts a corner of the veil on the content of the event and the implementation of the event theme throughout the program. “What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that already has booked a stand to take part in the PotatoEurope 2021 trade fair. This makes the event an ideal occasion for representatives from the full potato value chain to present themselves and show visitor’s exactly “What’s Now” in their area of expertise. The great exhibitor demand of recurring and new participants shows this part of the event theme is catching on in the industry.

“The high rate of exhibitors that are new to PotatoEurope especially shows that companies are ready for a face-to-face event and that the event theme is a hit. PotatoEurope is a well-known event in the sector and we can always be sure of a large percentage of recurring bookings. For this edition a large number of companies that are new to us is also finding the way to PotatoEurope in Lelystad. These ‘first timers’ currently account for about 22 percent of the total amount of bookings that have been made so far. We notice a renewed interest from suppliers to the potato processing industry, such as processing and packaging or industrial hygiene businesses, but also from mechanisation companies. It looks like companies linked to all parts of the potato chain are committed to tap into the opportunities this first in person event in a long time has to offer”, said Kuno Jacobs of organiser DLG Benelux.

The event theme’s “What’s New” gives way to participating companies to put the spotlight on their new products and services. PotatoEurope 2021 offers them several platforms to do so, for example in the inside and outside exhibition areas, via dynamic live demonstrations, and during the part of the program organised by regional development agency Horizon Flevoland: ‘Innovation in the potato chain from Dutch soil’. Additional attention for the novelties from exhibitors comes in the shape of the PotatoEurope 2021 Innovation Award. Open to companies who are exhibiting at PotatoEurope 2021, innovative products and services have the opportunity to win one of three Innovation Awards presented by the professional jury (Gold, Silver or Bronze) and an Audience Award.

In its turn, the scientific symposium "The Potato in a changing World", organised by Wageningen University & Research (WUR) after the official opening of the industry event on September 1, will shine a light on answers to the question “What’s the Future”. “The future of potato cultivation and the potato in a changing world will certainly be discussed”, expects WUR Business Manager Field crops Chris de Visser, looking forward to the high-quality scientific congress.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

An up-to-date exhibitors list can be found here: https://potatoeurope.nl/exhibitors-list

23-02-2021


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Comprehensive theme ensures great exhibitor demand for PotatoEurope trade exhibition!

With the event theme “What’s Now, What’s New and What’s the Future”, PotatoEurope 2021 promises to provide insight into current developments in the potato industry as well as a look at the future of the sector. The large interest of not just recurring but also new participants, to book a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates strongly with the industry.

As preparations are in full swing, organiser DLG lifts a corner of the veil on the content of the event and the implementation of the event theme throughout the program. “What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that already has booked a stand to take part in the PotatoEurope 2021 trade fair. This makes the event an ideal occasion for representatives from the full potato value chain to present themselves and show visitor’s exactly “What’s Now” in their area of expertise. The great exhibitor demand of recurring and new participants shows this part of the event theme is catching on in the industry.

“The high rate of exhibitors that are new to PotatoEurope especially shows that companies are ready for a face-to-face event and that the event theme is a hit. PotatoEurope is a well-known event in the sector and we can always be sure of a large percentage of recurring bookings. For this edition a large number of companies that are new to us is also finding the way to PotatoEurope in Lelystad. These ‘first timers’ currently account for about 22 percent of the total amount of bookings that have been made so far. We notice a renewed interest from suppliers to the potato processing industry, such as processing and packaging or industrial hygiene businesses, but also from mechanisation companies. It looks like companies linked to all parts of the potato chain are committed to tap into the opportunities this first in person event in a long time has to offer”, said Kuno Jacobs of organiser DLG Benelux.

The event theme’s “What’s New” gives way to participating companies to put the spotlight on their new products and services. PotatoEurope 2021 offers them several platforms to do so, for example in the inside and outside exhibition areas, via dynamic live demonstrations, and during the part of the program organised by regional development agency Horizon Flevoland: ‘Innovation in the potato chain from Dutch soil’. Additional attention for the novelties from exhibitors comes in the shape of the PotatoEurope 2021 Innovation Award. Open to companies who are exhibiting at PotatoEurope 2021, innovative products and services have the opportunity to win one of three Innovation Awards presented by the professional jury (Gold, Silver or Bronze) and an Audience Award.

In its turn, the scientific symposium "The Potato in a changing World", organised by Wageningen University & Research (WUR) after the official opening of the industry event on September 1, will shine a light on answers to the question “What’s the Future”. “The future of potato cultivation and the potato in a changing world will certainly be discussed”, expects WUR Business Manager Field crops Chris de Visser, looking forward to the high-quality scientific congress.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

An up-to-date exhibitors list can be found here: https://potatoeurope.nl/exhibitors-list


Download the press release
23-02-2021


PotatoEurope 2021 Innovation Award professional jury members announced

In January 2021, the year in which another Dutch edition of PotatoEurope will take place on September 1 and 2, the organiser DLG Benelux has announced the members of the professional jury of the PotatoEurope 2021 innovation award. The winners of this special prize will be revealed on the first day of the event, which will be held at the location of Wageningen University & Research (WUR), Field crops in Lelystad.

The four members of the expert jury are the director of the Dutch Potato Organization (NAO) Dick Hylkema, Dutch Top Sector Agri & Food chairman Dirk Duijzer, managing director of the Plant Sciences Group of WUR Ernst van den Ende and PotatoWorld magazine editor-in-chief Jaap Delleman. This constitution of the professional jury assures that the different links within the potato chain are represented. Van den Ende, who oversees the full Plant Sciences Group of Wageningen UR, looks at potato cultivation from an internationally oriented perspective, while the Top Sector’s director Duijzer is involved in innovative projects in the agri-food sector. In his function at the NAO, Hylkema represents the interests of Dutch companies trading in seed and ware potatoes. Delleman completes the innovative and forward-looking jury, being an authority in the field of potato industry journalism and providing an international outside view on the sector.

Last year, the organisor of PotatoEurope Netherlands already announced that a new edition of the Innovation Award would take place. The competition is only open to companies who are exhibiting at PotatoEurope 2021. In view of the theme of the event, “What’s Now, What’s New and What’s the Future”, which in itself refers to the inventiveness of the progressive potato sector, the exhibition is an excellent opportunity to identify innovations bringing future-oriented solutions to the entire potato industry chain. The professional jury will select the three companies which, in their opinion, offer the most innovative product or service, after which the audience will also be able to cast their vote to nominate one participating company for the Audience Award. Eventually, next to the Audience Award, a total of three Innovation Awards will be presented by the professional jury: Gold, Silver and Bronze. The winners will be announced at the Awards Ceremony on Wednesday, September 1, at 10:30 AM at the conference area of the exhibition.

The large number of companies that have already booked their space at PotatoEurope 2021, shows how much the international potato industry is looking forward to taking part in a face-to-face event again. “Familiar elements of the fair, such as live demonstrations, field trials and the Innovation Award, attract a lot of attention during every edition, and this year is no exception. Since we opened the pre-registration and later on also opened registration for new exhibitors, a large number of companies from the Netherlands and abroad has already reserved or booked their space. The entire potato industry chain will be represented and not just recurring, but also new exhibitors find their way to PotatoEurope 2021. In addition, we can disclose that some parts of the exhibition, including Hall A, Hall B and the trial fields, are already fully booked. This indicates that many people in the potato industry have a clear need for in-person meetings”, said Kuno Jacobs of organiser DLG Benelux.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2, 2021, the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

Official conditions for participation in the PotatoEurope 2021 Innovation Award can be found here: https://potatoeurope.nl/innovationaward

19-01-2021

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PotatoEurope 2021 Innovation Award professional jury members announced!

In January 2021, the year in which another Dutch edition of PotatoEurope will take place on September 1 and 2, the organiser DLG Benelux has announced the members of the professional jury of the PotatoEurope 2021 innovation award. The winners of this special prize will be revealed on the first day of the event, which will be held at the location of Wageningen University & Research (WUR), Field crops in Lelystad.

The four members of the expert jury are the director of the Dutch Potato Organization (NAO) Dick Hylkema, Dutch Top Sector Agri & Food chairman Dirk Duijzer, managing director of the Plant Sciences Group of WUR Ernst van den Ende and PotatoWorld magazine editor-in-chief Jaap Delleman. This constitution of the professional jury assures that the different links within the potato chain are represented. Van den Ende, who oversees the full Plant Sciences Group of Wageningen UR, looks at potato cultivation from an internationally oriented perspective, while the Top Sector’s director Duijzer is involved in innovative projects in the agri-food sector. In his function at the NAO, Hylkema represents the interests of Dutch companies trading in seed and ware potatoes. Delleman completes the innovative and forward-looking jury, being an authority in the field of potato industry journalism and providing an international outside view on the sector.

Last year, the organisor of PotatoEurope Netherlands already announced that a new edition of the Innovation Award would take place. The competition is only open to companies who are exhibiting at PotatoEurope 2021. In view of the theme of the event, “What’s Now, What’s New and What’s the Future”, which in itself refers to the inventiveness of the progressive potato sector, the exhibition is an excellent opportunity to identify innovations bringing future-oriented solutions to the entire potato industry chain. The professional jury will select the three companies which, in their opinion, offer the most innovative product or service, after which the audience will also be able to cast their vote to nominate one participating company for the Audience Award. Eventually, next to the Audience Award, a total of three Innovation Awards will be presented by the professional jury: Gold, Silver and Bronze. The winners will be announced at the Awards Ceremony on Wednesday, September 1, at 10:30 AM at the conference area of the exhibition.

The large number of companies that have already booked their space at PotatoEurope 2021, shows how much the international potato industry is looking forward to taking part in a face-to-face event again. “Familiar elements of the fair, such as live demonstrations, field trials and the Innovation Award, attract a lot of attention during every edition, and this year is no exception. Since we opened the pre-registration and later on also opened registration for new exhibitors, a large number of companies from the Netherlands and abroad has already reserved or booked their space. The entire potato industry chain will be represented and not just recurring, but also new exhibitors find their way to PotatoEurope 2021. In addition, we can disclose that some parts of the exhibition, including Hall A, Hall B and the trial fields, are already fully booked. This indicates that many people in the potato industry have a clear need for in-person meetings”, said Kuno Jacobs of organiser DLG Benelux.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2, 2021, the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

Official conditions for participation in the PotatoEurope 2021 Innovation Award can be found here: https://potatoeurope.nl/innovationaward

Download the press release
19-01-2021

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