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Latest News PotatoEurope 2021

Comprehensive theme ensures great exhibitor demand for PotatoEurope trade exhibition!

With the event theme “What’s Now, What’s New and What’s the Future”, PotatoEurope 2021 promises to provide insight into current developments in the potato industry as well as a look at the future of the sector. The large interest of not just recurring but also new participants, to book a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates strongly with the industry.

As preparations are in full swing, organiser DLG lifts a corner of the veil on the content of the event and the implementation of the event theme throughout the program. “What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that already has booked a stand to take part in the PotatoEurope 2021 trade fair. This makes the event an ideal occasion for representatives from the full potato value chain to present themselves and show visitor’s exactly “What’s Now” in their area of expertise. The great exhibitor demand of recurring and new participants shows this part of the event theme is catching on in the industry.

“The high rate of exhibitors that are new to PotatoEurope especially shows that companies are ready for a face-to-face event and that the event theme is a hit. PotatoEurope is a well-known event in the sector and we can always be sure of a large percentage of recurring bookings. For this edition a large number of companies that are new to us is also finding the way to PotatoEurope in Lelystad. These ‘first timers’ currently account for about 22 percent of the total amount of bookings that have been made so far. We notice a renewed interest from suppliers to the potato processing industry, such as processing and packaging or industrial hygiene businesses, but also from mechanisation companies. It looks like companies linked to all parts of the potato chain are committed to tap into the opportunities this first in person event in a long time has to offer”, said Kuno Jacobs of organiser DLG Benelux.

The event theme’s “What’s New” gives way to participating companies to put the spotlight on their new products and services. PotatoEurope 2021 offers them several platforms to do so, for example in the inside and outside exhibition areas, via dynamic live demonstrations, and during the part of the program organised by regional development agency Horizon Flevoland: ‘Innovation in the potato chain from Dutch soil’. Additional attention for the novelties from exhibitors comes in the shape of the PotatoEurope 2021 Innovation Award. Open to companies who are exhibiting at PotatoEurope 2021, innovative products and services have the opportunity to win one of three Innovation Awards presented by the professional jury (Gold, Silver or Bronze) and an Audience Award.

In its turn, the scientific symposium "The Potato in a changing World", organised by Wageningen University & Research (WUR) after the official opening of the industry event on September 1, will shine a light on answers to the question “What’s the Future”. “The future of potato cultivation and the potato in a changing world will certainly be discussed”, expects WUR Business Manager Field crops Chris de Visser, looking forward to the high-quality scientific congress.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

An up-to-date exhibitors list can be found here: https://potatoeurope.nl/exhibitors-list

23-02-2021


Comprehensive theme ensures great exhibitor demand for PotatoEurope trade exhibition!

With the event theme “What’s Now, What’s New and What’s the Future”, PotatoEurope 2021 promises to provide insight into current developments in the potato industry as well as a look at the future of the sector. The large interest of not just recurring but also new participants, to book a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates strongly with the industry.

As preparations are in full swing, organiser DLG lifts a corner of the veil on the content of the event and the implementation of the event theme throughout the program. “What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that already has booked a stand to take part in the PotatoEurope 2021 trade fair. This makes the event an ideal occasion for representatives from the full potato value chain to present themselves and show visitor’s exactly “What’s Now” in their area of expertise. The great exhibitor demand of recurring and new participants shows this part of the event theme is catching on in the industry.

“The high rate of exhibitors that are new to PotatoEurope especially shows that companies are ready for a face-to-face event and that the event theme is a hit. PotatoEurope is a well-known event in the sector and we can always be sure of a large percentage of recurring bookings. For this edition a large number of companies that are new to us is also finding the way to PotatoEurope in Lelystad. These ‘first timers’ currently account for about 22 percent of the total amount of bookings that have been made so far. We notice a renewed interest from suppliers to the potato processing industry, such as processing and packaging or industrial hygiene businesses, but also from mechanisation companies. It looks like companies linked to all parts of the potato chain are committed to tap into the opportunities this first in person event in a long time has to offer”, said Kuno Jacobs of organiser DLG Benelux.

The event theme’s “What’s New” gives way to participating companies to put the spotlight on their new products and services. PotatoEurope 2021 offers them several platforms to do so, for example in the inside and outside exhibition areas, via dynamic live demonstrations, and during the part of the program organised by regional development agency Horizon Flevoland: ‘Innovation in the potato chain from Dutch soil’. Additional attention for the novelties from exhibitors comes in the shape of the PotatoEurope 2021 Innovation Award. Open to companies who are exhibiting at PotatoEurope 2021, innovative products and services have the opportunity to win one of three Innovation Awards presented by the professional jury (Gold, Silver or Bronze) and an Audience Award.

In its turn, the scientific symposium "The Potato in a changing World", organised by Wageningen University & Research (WUR) after the official opening of the industry event on September 1, will shine a light on answers to the question “What’s the Future”. “The future of potato cultivation and the potato in a changing world will certainly be discussed”, expects WUR Business Manager Field crops Chris de Visser, looking forward to the high-quality scientific congress.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2 the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

An up-to-date exhibitors list can be found here: https://potatoeurope.nl/exhibitors-list


Download the press release
23-02-2021


PotatoEurope 2021 Innovation Award professional jury members announced

In January 2021, the year in which another Dutch edition of PotatoEurope will take place on September 1 and 2, the organiser DLG Benelux has announced the members of the professional jury of the PotatoEurope 2021 innovation award. The winners of this special prize will be revealed on the first day of the event, which will be held at the location of Wageningen University & Research (WUR), Field crops in Lelystad.

The four members of the expert jury are the director of the Dutch Potato Organization (NAO) Dick Hylkema, Dutch Top Sector Agri & Food chairman Dirk Duijzer, managing director of the Plant Sciences Group of WUR Ernst van den Ende and PotatoWorld magazine editor-in-chief Jaap Delleman. This constitution of the professional jury assures that the different links within the potato chain are represented. Van den Ende, who oversees the full Plant Sciences Group of Wageningen UR, looks at potato cultivation from an internationally oriented perspective, while the Top Sector’s director Duijzer is involved in innovative projects in the agri-food sector. In his function at the NAO, Hylkema represents the interests of Dutch companies trading in seed and ware potatoes. Delleman completes the innovative and forward-looking jury, being an authority in the field of potato industry journalism and providing an international outside view on the sector.

Last year, the organisor of PotatoEurope Netherlands already announced that a new edition of the Innovation Award would take place. The competition is only open to companies who are exhibiting at PotatoEurope 2021. In view of the theme of the event, “What’s Now, What’s New and What’s the Future”, which in itself refers to the inventiveness of the progressive potato sector, the exhibition is an excellent opportunity to identify innovations bringing future-oriented solutions to the entire potato industry chain. The professional jury will select the three companies which, in their opinion, offer the most innovative product or service, after which the audience will also be able to cast their vote to nominate one participating company for the Audience Award. Eventually, next to the Audience Award, a total of three Innovation Awards will be presented by the professional jury: Gold, Silver and Bronze. The winners will be announced at the Awards Ceremony on Wednesday, September 1, at 10:30 AM at the conference area of the exhibition.

The large number of companies that have already booked their space at PotatoEurope 2021, shows how much the international potato industry is looking forward to taking part in a face-to-face event again. “Familiar elements of the fair, such as live demonstrations, field trials and the Innovation Award, attract a lot of attention during every edition, and this year is no exception. Since we opened the pre-registration and later on also opened registration for new exhibitors, a large number of companies from the Netherlands and abroad has already reserved or booked their space. The entire potato industry chain will be represented and not just recurring, but also new exhibitors find their way to PotatoEurope 2021. In addition, we can disclose that some parts of the exhibition, including Hall A, Hall B and the trial fields, are already fully booked. This indicates that many people in the potato industry have a clear need for in-person meetings”, said Kuno Jacobs of organiser DLG Benelux.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2, 2021, the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

Official conditions for participation in the PotatoEurope 2021 Innovation Award can be found here: https://potatoeurope.nl/innovationaward

19-01-2021

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PotatoEurope 2021 Innovation Award professional jury members announced!

In January 2021, the year in which another Dutch edition of PotatoEurope will take place on September 1 and 2, the organiser DLG Benelux has announced the members of the professional jury of the PotatoEurope 2021 innovation award. The winners of this special prize will be revealed on the first day of the event, which will be held at the location of Wageningen University & Research (WUR), Field crops in Lelystad.

The four members of the expert jury are the director of the Dutch Potato Organization (NAO) Dick Hylkema, Dutch Top Sector Agri & Food chairman Dirk Duijzer, managing director of the Plant Sciences Group of WUR Ernst van den Ende and PotatoWorld magazine editor-in-chief Jaap Delleman. This constitution of the professional jury assures that the different links within the potato chain are represented. Van den Ende, who oversees the full Plant Sciences Group of Wageningen UR, looks at potato cultivation from an internationally oriented perspective, while the Top Sector’s director Duijzer is involved in innovative projects in the agri-food sector. In his function at the NAO, Hylkema represents the interests of Dutch companies trading in seed and ware potatoes. Delleman completes the innovative and forward-looking jury, being an authority in the field of potato industry journalism and providing an international outside view on the sector.

Last year, the organisor of PotatoEurope Netherlands already announced that a new edition of the Innovation Award would take place. The competition is only open to companies who are exhibiting at PotatoEurope 2021. In view of the theme of the event, “What’s Now, What’s New and What’s the Future”, which in itself refers to the inventiveness of the progressive potato sector, the exhibition is an excellent opportunity to identify innovations bringing future-oriented solutions to the entire potato industry chain. The professional jury will select the three companies which, in their opinion, offer the most innovative product or service, after which the audience will also be able to cast their vote to nominate one participating company for the Audience Award. Eventually, next to the Audience Award, a total of three Innovation Awards will be presented by the professional jury: Gold, Silver and Bronze. The winners will be announced at the Awards Ceremony on Wednesday, September 1, at 10:30 AM at the conference area of the exhibition.

The large number of companies that have already booked their space at PotatoEurope 2021, shows how much the international potato industry is looking forward to taking part in a face-to-face event again. “Familiar elements of the fair, such as live demonstrations, field trials and the Innovation Award, attract a lot of attention during every edition, and this year is no exception. Since we opened the pre-registration and later on also opened registration for new exhibitors, a large number of companies from the Netherlands and abroad has already reserved or booked their space. The entire potato industry chain will be represented and not just recurring, but also new exhibitors find their way to PotatoEurope 2021. In addition, we can disclose that some parts of the exhibition, including Hall A, Hall B and the trial fields, are already fully booked. This indicates that many people in the potato industry have a clear need for in-person meetings”, said Kuno Jacobs of organiser DLG Benelux.

PotatoEurope is an international event exclusively dedicated to the entire potato industry chain. The event takes place each year, in one of the event’s four partner countries: Germany, Belgium, France, the Netherlands. On September 1 and 2, 2021, the organisation expects to welcome more than 275 exhibitors and over 16.000 visitors.

Official conditions for participation in the PotatoEurope 2021 Innovation Award can be found here: https://potatoeurope.nl/innovationaward

Download the press release
19-01-2021

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